CATHERINE DIXON

Executive Leadership Strategist | High-Performance Team Architect |
Learning & Development Expert

""True transformation runs deeper than changing what we do—it reshapes who we are at our essence. When we transform at this level, every dimension of our existence realigns: our thinking expands, our energy shifts, our presence deepens, and most powerfully, our impact on others multiplies. It's not about redecorating the house of leadership—it's about rebuilding its foundation, creating change that ripples through every level of our world.

I’m not your typical executive coach. I don't just offer leadership strategies—I design transformation."

Catherine Dixon

My Journey: From Language Classrooms to Executive Boardrooms

My journey to understanding the depth of transformation began in a language school, not a corporate office. As Director of Studies at a globally known institution, I was fascinated by a recurring question:

Why did some people flourish when learning a new language while others, equally intelligent, became paralysed?

This curiosity led me to explore the inner language of confidence and mindset—insights that now underpin my approach to leadership development.

Living the Process of Change

True leadership transformation mirrors mastering a new language. It’s not about ticking boxes; it’s about harnessing the deeper patterns of how humans think, communicate, and evolve.

I immersed myself in Shiatsu, Chi Kung, auricular acupuncture, hypnotherapy, NLP, EFT, and mindfulness. Working as a recovery expert for addictions solidified the most critical insight:

Transformation is a commitment to the process of change, not just the desire for it.

Energy is Everything

From IT recruitment to addiction recovery, my core discovery remains:

When we transform at our core, everything around us transforms too.
People flourish in supportive environments that unlock their natural potential.

When working with leaders, I blend:

Behavioural Science
The Enneagram
Eastern Mindfulness Practices

4. A Goal setting system and tracker to track incremental change

From Holistic Change to Leadership Mastery

This fusion of disciplines naturally led me into corporate facilitation, leadership development, and executive coaching. Collaborations with the British government and private organisations helped reshape leadership cultures and develop strategic visionaries who confidently navigate complexity.

The Enneagram Revelation

Discovering the Enneagram radically transformed my approach. It’s the most powerful tool I’ve found for:

Uncovering blind spots in leadership.
Providing actionable insights on how leaders get stuck.
Guiding leaders on the growth path.

Leading Through Crisis

When the pandemic threatened to derail a major 2020 conference with hundreds of attendees, we didn’t just adapt—we thrived. Transforming the event into a virtual success in just six weeks proved that authentic leadership is about adaptability, courage, and sustaining momentum.

That same year, I launched Rebcat Creations, an audio production company for modern storytelling, and expanded Candid Conversations, a platform on leadership, communication, and navigating change with authenticity.

Who I Work With

I partner with senior executives, high-potential leaders, and teams across various industries, helping them to:

Navigate Complexity: Clarity in uncertain markets.
Elevate Team Performance: Converting individual brilliance into collective excellence.
Achieve Work-Life Integration: Sustainable peak performance without burnout.
Drive Cultural Transformation: Leading with impact in evolving environments.

Why Partner With Me?
I don’t just offer support; I build frameworks for sustained leadership excellence.

Integrated Multi-Discipline Approach
I combine psychology, leadership science, and behavioral change in practical, actionable ways.

Collective Leadership Mindset
The best leaders thrive through honest conversations, strategic coaching, and accountability cultures.

Challenging Assumptions. In an age of misinformation, we need direct, clear dialogue that fosters momentum.

Success Stories: In Their Words

Metrics

4.99/5 coaching rating over 500+ client hours (2022–2024), spanning retail to financial services.
*800+ leadership and communication workshops delivered (2014–2022).
Average feedback score of 8/10 for delivery, engagement, relevance, and satisfaction.

Real-World Impact

Leadership Facilitation

Delivered 500+ workshops for the British Government, Capita, and KPMG—consistently scoring 8+ out of 10 for impact and engagement.

Coaching Excellence

Over 480 coaching sessions rated 4.99/5.

Private Sector Leadership Transformation

Partnered with a leading financial institution’s COO to create a “Ways of Working” framework that evolved into a full system driving recruitment, retention, and development.
Public Sector Innovation
Designed inclusive workforce initiatives, from Peer Learning and Culture Days to Wellbeing Guardian Series, enhancing resilience and performance.

Media & Thought Leadership

Launched “The People Promise” podcast for NHS employees, uniting management and clinical staff under shared values.

Driving Digital Transformation

Directed the Digital UKICF Coach Community Conference in 2020—attracted 26 thought leaders, 1,000+ delegates, achieving 25% membership growth.

Strategic Programme Design

Co-led the FCO Diplomacy Academy 20/20 Confident Management Programme. Rolled out for two consecutive years due to success, averaging feedback of 8–9/10.